Unveiling the Pioneers of African Sports Tourism

Africa Sports Tourism Awards: A Celebration of Excellence

Discover the prestigious event that honors the remarkable synergy between sports and tourism across the African continent.

Partnerships

Initiated by Project Fly With Us Africa and endorsed by the African Tourism Board.

Cultural Impact

Spotlighting the cultural richness through the lens of sports.

Economic Growth

Driving socio-economic development by merging tourism with sports.

Our Vision

Guiding Light for Africa's Sports Tourism

The Africa Sports Tourism Awards aim to be the leading platform that highlights and honors the integration of sports and tourism, significantly contributing to Africa’s global tourism appeal and economic development.

This vision aligns with the goals of the African Tourism Board and the African Union, promoting Africa’s diverse destinations through the universal language of sports.

Our Mission

Promoting Africa's Rich Culture through Sports

The Africa Sports Tourism Awards (ASTA) are dedicated to showcasing the vibrant and diverse destinations across Africa, leveraging sports as a pivotal platform. By aligning our efforts with the African Tourism Board and the African Union, we aim to spotlight Africa’s cultural and sporting prowess, bringing international attention and fostering socio-economic growth.

ASTA collaborates with various stakeholders to ensure that sports serve as a conduit for tourism and cultural exchange. This initiative not only enhances the visibility of African nations but also promotes unity and peace through the universal language of sports.

Historical Insight

The inception of the Africa Sports Tourism Awards was marked by a visionary collaboration with Project Fly With Us Africa, under the endorsement of the African Tourism Board. Launched in Abidjan, ASTA has grown significantly, influencing the continent’s landscape of sports and tourism.

Each year, the awards gather key industry stakeholders from across Africa, celebrating achievements and fostering discussions that propel further growth in sports tourism. This initiative has been instrumental in recognizing and honoring those who contribute to the continent’s tourism and sports development.

Excellence in Sports Tourism

Commitment to Excellence

At ASTA, we are steadfast in our commitment to excellence, striving to unveil and promote the untapped potential within Africa’s sports tourism sector. Our annual awards serve as a platform to honour innovators, leaders, and inspirational figures who are pivotal in positioning Africa as a top destination for sports tourists globally.

Ambassador Peace Nwankaego Onuiri

Ambassador Peace Nwankaego Onuiri stands as a beacon of excellence in public health and a distinguished leader in the African tourism sector. Her role as the Global Ambassador on Special Duties for the African Tourism Board has been pivotal in advocating for superior health and safety standards, thereby elevating Africa’s stature as a safe and vibrant destination for international visitors.

Ambassador Peace Onuiri’s professional journey is marked by significant roles that have fortified public health and safety across the continent. As the Commissioner for Health and Safety at the African Tourism Board, she has been instrumental in implementing health protocols that safeguard tourists against infectious diseases. Her leadership as Chairman of OSHA UK’s Ogun State Chapter and as a Fellow of OSHA UK underscores her commitment to enhancing occupational health standards throughout Nigeria. Furthermore, her tenure as Director of Foreign Affairs and Special Duties at the Police Community Relations Committee highlights her efforts in strengthening community-police relations, fostering a safer environment for both residents and visitors alike.

Ambassador Peace Onuiri’s professional journey is marked by significant roles that have fortified public health and safety across the continent. As the Commissioner for Health and Safety at the African Tourism Board, she has been instrumental in implementing health protocols that safeguard tourists against infectious diseases. Her leadership as Chairman of OSHA UK’s Ogun State Chapter and as a Fellow of OSHA UK underscores her commitment to enhancing occupational health standards throughout Nigeria. Furthermore, her tenure as Director of Foreign Affairs and Special Duties at the Police Community Relations Committee highlights her efforts in strengthening community-police relations, fostering a safer environment for both residents and visitors alike.

Her academic credentials are as impressive as her professional achievements. She earned her Doctor of Philosophy (PhD) in Public Health from Babcock University, focusing on innovative strategies to boost community health from 2021 to 2023. Her Master of Public Health (MPH), also from Babcock University (2013-2016), specialized in addressing complex public health challenges on a regional and global scale. Additionally, her certification as a Health Coach from Lifestyle Prescription University, USA, in 2021-2022, showcases her holistic approach to health and wellness, further contributing to her expertise in public health leadership.

Her unwavering dedication to public health and tourism has not only improved community well-being but has also positioned Africa as a premier destination for sports tourists and cultural explorers. Her visionary approach continues to inspire a new generation of leaders in the tourism sector, driving forward the continent’s global appeal and socio-economic development.

She has been a pivotal figure in intertwining Africa’s rich cultural heritage with its burgeoning sports tourism sector. Her efforts have significantly boosted local economies and fostered a sense of community pride. Through strategic initiatives and events, she has managed to spotlight Africa on the global stage as a vibrant, culturally rich destination for sports enthusiasts and cultural tourists alike.

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Join the Celebration of Sports and Culture

Discover the unique blend of athleticism and heritage at the Africa Sports Tourism Awards. Engage with key industry leaders and be part of an event that highlights Africa’s rich cultural tapestry through sports.